Let’s cut straight to the point. You want your website to rank on the first page of Google, right? Then you need backlinks from authority blogs and websites. That’s all.
This can be difficult and it is. We have found that getting backlinks is the hardest part of search engine optimization (SEO) and you have to spend lots of time and effort in getting them. Let us help you in this article, in finding the best ways to get backlinks for your website, so you can rank and get your content in front of many, many eyeballs.
1] Publish great content
If you don’t have good, useful content in your niche then why should people link to you. Don’t write with the aim of getting backlinks but write with the aim of helping people and giving them useful content they can use. When it comes to writing content just do your best at making it useful.
What kinds of great content can you publish?
Skyscaper content – a link building strategy created by Brian from Backlinko, where you improve existing popular content and replicate the backlinks.
So find popular content in your niche and create a piece of content 10x better. Then reach out to people you mention in your posts letting them know about it.
2] What content formats generate links?
There was a study conducted by Buzzsumo (https://marketing.buzzsumo.com/link-study/) that showed 75% of all online content gets ZERO links. Fortunately, there’s some content types that get links, and these are List Posts, Quizzes, “Why” Posts, “How to” Posts, Infographics and Videos. The best one being the LIST POSTS as these are highly shareable. Your list posts still have to be valuable.
When writing content, the longer and more informative the piece the better it performs with Google. Like an Ultimate guide where you write everything you know on a subject matter. Ultimate guides can become a source for a topic that people can link to and share.
For ultimate guides pick topics that have not been covered thousands of times, then outline points you will write about so you have a plan for the structure of the article and then write.
3] Reach out to bloggers in your niche for guest posting opportunities
Contact other bloggers in your niche to see if there are guest posting opportunities. Let them know who you are and what you can do. If they’re interested, you can write an article for them with a link to your site. This is a time consuming method and most bloggers and sites will not respond, but you have to keep going.
4] Get links from outdated webpages and websites
This is where you find sites that have changed names, moved to a new URL, stopped updating their pages/services or just shut down. Then you need to find all the sites linking to the shutdown site, using backlink checking tools like ahrefs. You then contact those high-authority sites and give them a kind heads up about the outdated link on their site, and a gentle nudge towards your valuable link.
5] Getting links from resource sites in your niche
Have you ever seen those webpages that have a list of sites specialising in certain niches like SEO, or app development? You search for ‘best app developers in NYC’ and see, “The best app developers in New York”, where you get a list of the best app developers in NYC. You could contact these sites and tell them about your site and what you do. Then they site could add you to the list and you would have a backlink.
The steps mentioned above are the foundations you could be laying with hard work. All the above points are relevant and in your control. It is up to you to work on them and generate backlinks.
Bonus: Social Media
Another way to get backlinks is to be active on social media and get involved in the conversations surrounding your niche. Follow the most popular people in your niche and start engaging and adding valuable input. Get on social networks like Twitter, Instagram, Facebook, LinkedIn and start sharing (if you can’t think of anything, share quotes or facts). You can also visit the best blogs and websites in your niche and start leaving comments to get noticed, but make sure your comments are relevant.